During my trek throughout the 2025 SHOT Show floor, I stopped by ADG, ‘formerly’ known as Atlas Development Group. I put this in single-quotes because they are technically still Atlas Development Group, but are rebranding to be simply ADG.
I will lead off with an item from ADG that I did not get a good photo of because I did not truly understand what I was looking at. The ADG Ultimate Cartridge Annealer which you can see in the above photo in the left side (black box on on glass display). It is the ARC Precision annealer but assembled by ADG.
At first, I thought it was the ARC Precision rebranded and distributed by ADG as ARC Precision is in South Africa. But after SHOT Show, I learned that ADG is getting the internal electronics and assembling the annealers themselves. From what I was told, ADG is essentially the primary, if not exclusive, distributor of the ARC Precision annealer in the United States. I am going to guess it is cheaper to import the ARC Precision annealer into the United States as components and assemble in-country before selling to the consumer.
The ARC Precision has gotten buzz because it is pass-through design with multiple temperature sensors that will read the case temps as it is being annealed. Once the specific temperature specifications are met during the annealing process, the cartridge is automatically released through the system. If you are thinking about this, you will realize that this does not require a sacrificial case as each and every case temperature checked real-time as it is being annealed.
The ADG Ultimate Cartridge Annealer will be $1875 USD and include the automatic case feeding system.
With that said, most people know ADG for their brass, and they do not know that ADG has also been manufacturing other items for the past several years such as bipod feet. However, this year ADG is finally releasing these products under the ADG name.
The ADG bipod feet are being made for Harris and Atlas bipods and will come in a single-spike or quad-spike configuration. The spikes are threaded into the bottom of the bipod foot and if you cannot get the replacement spikes from ADG, they claim they use the same thread pitch as track shoe spikes. Note that I went to go look at track spike threads and while #12-32 is cited, I also see other pitches for metric.
I lost my notes on these, but I believe they are made out of steel and not aluminum.
These look interesting and are already on the ADG site for $79.
ADG is also releasing reloading dies. What caught my eye is that they are 1-1/4″ diameter dies. The ADG Fat Boy 1-1/4″ Bushing Resizing Dies came about for magnum cartridges as ADG feels that thicker die walls will give added assurance of proper body sizing, particularly the bottom portion of the body.
Thicker walls means less likelihood of any expansion of the die under pressure as the die is run through the die. The concept is sound and ADG is going to be producing initially for the PRC family (6.5, 7, .300), 7 SAUM, and 28 Nosler, and later in the year PRC wildcats (7-6.5 and 7-300), 6.5 SAUM, and the 6UM-30 and 6UM-40 cartridges.
The ADG Fat Boy 1-1/4″ Bushing Resizing Die is currently priced at $460. These are very pricey dies comparatively speaking and likely will not be necessary for the average reloader. But given the issues have been popping up with ‘clickers’ when reloading the PRC cartridges and that ADG knows cartridge brass, these dies may find a place in people’s reloading tool set.
I strolled over to Aimpoint to get hands on with the new Aimpoint COA 3.5 MOA red dot sight.
The Aimpoint COA is an enclosed emitter red dot sight that is specifically designed for an all new footprint called the A-cut where front of the optic fits under a lip that acts as a lug and the rear is sandwiched by a small metal wedge to the slide after the fasteners are torqued down.
The wedge also acts as an iron sight so the backup sights are inherent to the COA / A-cut design with the Glock platform. The design was already released on the Internet and is a collaboration with Glock who is making firearms to accept the Aimpoint COA.
The A-cut is actually a sound concept and looks to be a better way to secure a red dot sight to a pistol slide. The wedge will act as a washer and allow for more clamping force on the optic, rather than just two small fasteners through the slide (e.g., RMR). By design, it has recoil lugs for mitigation with less stress on the fasteners.
The Aimpoint COA itself is a nice optic. I am personally a fan of smaller dots for pistols and I actually like 1 MOA dots. The 3.25 MOA dot on the Aimpoint COA is comfortable to me and the largest I would want for pistol use. The size is looks bulky if you compare it to a reflex sight like a Trijicon RMR. But it does have a smaller overall size compared to the Acro P2 and has a larger window mostly because the COA has what I perceive to be thinner walls for the housing allowing a larger window and to get the housing narrow (pretty much flush with the width of a Glock slide).
The controls are easy to actuate and they are relatively large and easy to feel compared to controls on smaller red dot and reflex sights. It appears Aimpoint is using a Torx T-10 drive to adjust the elevation and windage. While not as universal as a flat head screwdriver, T-10 is a lot move universal than the ‘traditional’ 2-pin drive tool needed to adjust Aimpoint red dot sights as most people have multiple Torx bits or drivers.
One of the big issues with the Aimpoint COA is that the Glock partnership makes the COA exclusive in 2025 such that the only way to officially get a COA is by purchasing a new Glock+COA pistol package. Aimpoint has the COA listed on their website and indicates it will be “available for individual purchase on Jan 21st 2026.”
As a person who is in California, this means I will not be able to get an Aimpoint COA because the Glock Gen 5 is not on the CA Handgun Roster. This is a sad state of affairs because I actually like the Aimpoint COA design and I will likely obtain one in 2026, at which point in time I am sure companies will have figured out how to mill the A-cut on aftermarket/custom slides.
The Aimpoint COA is listed with a $599 USD price on the Aimpoint website and retailer price listings for a G19 Gen 5 COA package are around ~$1150. My estimation is that the price will be $599 on top of whatever the going rate is for a Glock Gen 5 in your region.
Shooters Global had a couple of new core product items on display at the 2025 SHOT Show
First and foremost is the Shooters Global SG Pulse Pro. This is the next evolution of the SG Pulse and increases the capability of the SG Pulse by adding a screen which provides data such as DOPE data and a stage timer. The SG Pulse Pro will also track the movement of the rifle as is fired with regards to the muzzle angle before, during, and after the shot to provide feedback for future analysis.
The SG Pulse Pro, much like the SG Pulse, will connect with the SG Drills app for smartphones in order to configure the SG Pulse Pro and obtain the unit data. However, you can set the timer and dope card on the unit without the app according to Shooters Global representatives.
There will be a proprietary connector that will allow accessories to be attached, such as an external LED to mount on the ocular of the rifle scope for easier/faster cant information.
The SG Pulse Pro is larger than the SG Pulse and I would estimate it to be three times the size of the SG Pulse (stack three SG Pulse units to make one SG Pulse Pro).
Shooters Global is getting a lot more attention in the PRS/NRL world because of the features they are providing. While I am not a fan of the SG Pulse, I want to try the SG Pulse Pro because it does appear to combine an electronic level and a stage timer in one unit.
The ballistic chart / dope data feature looks interesting. It appears to only display one target at once, and you can cycle through a multiple target dope card by actuating the buttons on the unit.
There is no price announced and this is to be determined. The release date is not set in stone and Shooters Global is looking to release the SG Pulse Pro in the second half of 2025.
The second new product debut at the Shooters Global booth is one that I find even more intriguing is the SG Sight.
This is wearable technology akin to smart glasses and contain a camera as well as an augmented reality display. This AR display will show information from a SG Timer such as shot times and splits real-time.
The SG Sight will come in three forms: SG Sight, SG Sight Pro, and SG Sight Go.
The SG Sight and SG Sight Pro will be the full glasses package, with the Sight and Sight Pro having the camera, while the Sight Pro also has the augmented reality capability.
The SG Sight Go will be the earpieces with camera only for those who need to run prescription lenses. Based on my conversation with the representative at the Shooters Global booth, they are working on getting some preferred partners to handle prescription lenses for the SG Sight Go.
The SG Sight looks interesting in terms of having a first-person camera angle which will be a lot better than head or chest mounted GoPro cameras. I feel like the first-person camera view will be mostly used by people who shoot action-style disciplines (e.g. IPSC, 3-Gun) and the video footage will benefit greatly from the overlays that the SG app supports by way of the SG Timer.
However, the strength of this product appears to be in the SG Sight Pro which offers the HUD-style display. Unfortunately, this appears to not include those who wear prescription glasses.
Shooters Global does not have a price point established, yet, and the release date is also estimated to be in the latter half of 2025.
Apex Optics is a company that I have been following ever since they released the Apex Optics Rival 4-32×56 scope. Apex Optics is a Canadian-based company designing and producing scopes by way of Japan (Japanese glass, Japan assembled).
However, their Edge 1-10×24 Black is now assembled in the USA using Japanese glass and sourced parts.
The Apex Optics Edge 1-10×24 Black is the same scope as the original Edge that was released and on display at the 2023 SHOT Show, but made/assembled in the USA with an expected list price of $1800 USD (up from $1600 for the Japanese made Edge).
Moving production to the United States is an interesting development. While Japan was not subject to tariff threats, it seems like a preemptive move by the Canadian company to adapt to changing government policies.
A truly new item at the Apex Optics booth I noticed is the ION 1×25 red dot reflex sight.
The ION uses a RMSc footprint and sports a 6 MOA dot and sports a side-loading battery tray so there’s no need to remove it from the slide (if pistol mounted) to replace the battery. The ION is will have shake-awake technology, similar to the Holosun, which can maximize the 50,000 hour battery life (on medium brightness).
The Apex Optics ION is supposedly made in Japan with Japanese glass and with USA made electronics and emitter.
The Apex ION looks like it rides relatively tall compared to what I’m used to with the Trijicon RMR, but the window appears to have a large window. I am personally not a fan of the relatively large 6 MOA dot and would prefer to see a 3 MOA or smaller dot.
The price is expected to be $275 USD which I feel very competitive to the other reflex red dot sights on the market, especially given the origin of the components and location of final assembly.
One other optic at the Apex Optics booth I’ll highlight is the Apex Optics Vapor 1-4×22. This is a variable magnification red dot optic which is quite uncommon. Made in Japan, it will have 6 brightness settings with an etched single focal plane reticle which will scale with the 1-4 magnification.
The Apex Vapor will is constructed with a 6061-T6 aluminum body, carries a IP67 waterproof rating, and has 80MOA adjustment on the elevation and windage axis. The above photo is of an early prototype which is missing mounts that will be on the final production design for an RMR on either the 12 o’clock position or a 45 degree offset position.
The FIRE tactical reticle at 1x has a red dot at the center with an illuminated semi-circle. At 4x, the center will magnify to a small, thin crosshair and the dots will act as holdovers.
While an enclosed red dot optic is nothing new, the fact that the Vapor is a variable magnification red dot is why people should take notice.
The Apex Optics Vapor 1-4×22 has an estimated price of $750 USD. This price point is definitely in the upper-mid range of red dot sights as Aimpoint, the gold standard of red dot sights, are around $500 for an Aimpoint PRO, $900 for a Aimpoint Micro T2, and around $1100 for a Aimpoint CompM5. The 1-4x variable magnification does make this a unique contender in the carbine / defensive rifle red dot space.
This wraps up my relatively short After Action Report of the 2025 SHOT Show. I did miss a few things as SHOT Show is always an overwhelming endeavor to go through. In one of the recent episodes of the Shoot2Hunt podcast, one of the hosts said something to the effect that it is impossible to see everything new unless someone tells you ahead of time about the product because there is just too much at SHOT. Most people are going in with an agenda to catch specific things and eventually stumble upon new products by happenstance.
So if I didn’t cover something that you know was new at SHOT 2025, bear in mind that it just wasn’t on my agenda and I missed it or passed on seeing it.
I know a lot of people always talking about wanting to go to SHOT Show. I have to remind everyone that has never been that SHOT is an industry show that is not for general consumers. Several years back I heard someone complain that they went to SHOT for the first time and was angry because they couldn’t buy anything. SHOT is not like a “gun show” at your local convention center where it’s a glorified swap meet.
SHOT is literally for the industry from suppliers to manufacturers to gunsmiths and retailers, as well as specialized end-user sectors (e.g., military units and shooting teams, shooting ranges/facilities), and stopping just short of the general consumer.
Thanks for reading through my 2025 SHOT Show After Action Report. The 2026 SHOT Show is already set for January 20 to January 23 of 2026. While the new year is already one month and a week in, 2026 will be upon us before we know it.
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